A very interesting phenomenon is happening in Japan, but it moves slowly. As Japan becomes better known with world travellers, more and more people are looking for the ancient country they have read and dreamed about. Shikoku is still very much the world that has been mostly untouched by the huge crowds of tourists that frequent Kyoto and Tokyo.

These days have been very busy for our little company as well. We are making some headway with helping companies and those connected to Shikoku’s infrastructure get better equipped in welcoming and accommodating people from all over the world hoping to come here to see the Japan of their dreams.