I love finding gems like this. But sometimes I am REALLY late to the party. Such is the case with this blog. Papersky is a magazine that has been around much longer than I realized. They have been doing work in media and promotion for the better part of a decade. Focussing on health, wellness, organic living, cycling, exploration, and local immersion with community building activities they have a very very cool vibe to them.
I found this video that they made of Shodoshima, and they go all over Japan too. The style is great, the message is great, the website is very interesting, and if you are interested in finding out more about this remarkable organization, please check out their website at: http://papersky.jp/en/