Let no one say that promotional videos created at the prefectural level are dull and lifeless. This one, “If you are tired, Ehime!” is an enka-retro gem. Hilarious, and at the same time showing you some of the super cool places to go and visit when you get to Ehime Prefecture.

Super cool!

 

And here are the lyrics in English:

1
You’ve been working hard.
You’ve been working hard.
Tired humans are my fave…
It is I, The God of Exhaustion.
Woah, woah, no, no, please stay away.
I wanna relax, relax…
I wanna take a break.

If you’re tired, EHIME
If you’re tired, EHIME
The gentle sound of waves.
If you’re tired, EHIME

2
Matsuyama, the Castle City.
Dogo has hot springs.
Stroll the town wearing yukata,
cats turn and stare.
I’m feeling like 5-7-5.
Write a haiku and
go to an onsen.

If you’re tired, EHIME
If you’re tired, EHIME
The gentle baths and kind people.
(Don’t forget your stuff!!!)
If you’re tired, EHIME

3
Uchiko’s old downtown.
It’s my first time here ♡
Were you trying to make a joke?
Never mind, don’t ask.
How many bowls of taimeshi did you have?
Yeah, I already
feel much better!

If you’re tired, EHIME
If you’re tired, EHIME
The cute towns and kind people.
If you’re tired, EHIME

If you’re tired, EHIME
If you’re tired, EHIME
Waiting for you to visit!

If you’re tired, EHIME
If you’re tired, EHIME

Thanks to Jocelyn Laney Iizuka for the translation! Well done!