The last of the JNTO short promotion videos for Shikoku. I really really like these. Punchy, to the point, panoramic in scale, nicely edited and produced, yet not “hiding” the “real” Japan. THIS is the REAL Shikoku. In Ehime it is temples, and coastline, and Dogo Onsen, and super cool trains that rumble through the countryside. It is delicious food, autumn colors, and tranquil places that gently slope into the metropolis of Matsuyama. Seriously, check this out: