When I was putting myself through university, way back in the late 1980’s, I worked four days a week in a warehouse for a chain of supermarkets. I drove a pallet jack and spent a lot of time unloading cases of soup, dog food, and sacks of flour and sugar, out of railway cars off a train track that ran through the back of the facility. It was hard work, but I made enough to afford college so it was certainly worth it. There was a man named Robin, who immigrated to Canada from Fiji. He was a wild and hilarious man. One day he gets off his forklift and he yells at me:

Mark! Mark! Do you know what all the women say to me? Do you know what all of the beautiful white women and all of the beautiful black women say to ME?

Uhh.. no Robin. I do not know what all the white and black women say to you. Umm… what DO they say?

Mark! (and he always seemed to add an extra “a” in there, like Maark) They say to me, “Kissing a man without a mustache, well, it is like eating bread without MARMALADE!” Then he laughed like a maniac and drove off on his forklift.

I don’t know why I remember that from thirty years ago but I always do when I hear the word “marmalade”.

And I still don’t have a moustache.

But Ehime has marmalade.

Kyodo News has a very nice article about marmalade in Ehime. You can check it out here: https://english.kyodonews.net/news/2019/06/036aa828b1bb-feature-spreading-the-joy-of-marmalade-across-the-sea-from-ehime.html

I thought it was quite lovely, and it is great to see such regional, and local flavours, make an impact overseas. The most enriching and rewarding experiences in travel are those where we cans see, touch, and even taste something local.

So, while there is no guarantee that the marmalade will make you more kissable, or inspire you to grow a moustache, the fruit in Ehime are unique citrus and something to really give a try when you come this way.