Travel and Leisure magazine highlights Shikoku as an ideal location to have a rewarding and unique Japanese cultural experience. It seems that more and more people in the travel industry are figuring out that Shikoku is a much more attractive location to see and explore than the well worn grooves in concrete in Tokyo or the tour bus parking lots in Kyoto. Especially in the “on season” as we approach the high season of summer.
Check out the brief article here: https://www.travelandleisure.com/trip-ideas/japan-seto-inland-sea-itinerary?fbclid=IwAR0-6UtnRbddlqT4lGaIEg7gd7VF3crrjLlDTEc57dd0czkCBRfxPH3t_vE