Shikoku Tourism is taking its job very seriously to promote Shikoku by inviting Youtubers, Instagramers, and writers to Shikoku. A cynical eye may say, “Bah! What is this? All these young whippersnappers coming here to our holy part of Japan! Boo!”

But I LOVE IT. I think it is great. Go go Shikoku Tourism!!

We need people to come to Shikoku. We need more spotlight and attention on this jewel of Japan, and we need to welcome them to come to explore and come to love all the things that we already know about this place. Let them come! Encourage them to tell a friend. We all want to find some undiscovered part of the world to make part of our own story. Let’s not deny anyone.