One of the more prominent themes for Inbound Tourism recently, is the term “sustainability”. And this is with good reason. While it is great to have people come to Shikoku to explore nature, culture, food, sake, and have memories they keep for a lifetime, it is also important for the sites and attractions of Shikoku to be undamaged as well. We need to take care of the places where people visit and enjoy, just like we need to take care of our communities, cities, towns, natural areas, and planet in general.

Here is a great article on a few people who are doing exactly that, and combining sustainability with accomodations. Check this out;

https://mainichi.jp/english/articles/20200228/p2a/00m/0fe/017000c