Another great article on the Lonely Planet Best in Travel award and a nice write up from Malaysia. I’m very glad to see Shikoku getting more promotion in the media around the world. So many people know Japan and have had experiences here, but when traveling east to west from Kyoto to Kyushuu, it is the quiet region of Shikoku that is often missed along the way. Now people are beginning to take a moment to pause and look over this way. It is a very exciting time and we hope that more people will take a few days to explore this Deep Japan region and undiscovered country.